We the consumers love to buy stuff, as is well documented and proven by the rise and success of Capitalism, but sometimes that just don’t cut it. Sometimes the big bad corporations suffer from greed for more money, more power, and more influence on the consensus opinion concerning that all consuming issue: which way a roll of toilet paper should face – outward or inward? Sometimes they even fear they’re in danger of losing ground, so what do they do?

They resort to bombarding us with advertising when we’re supposed to have our guard down – subliminally, in movies! Oh, it’s not nearly enough to have commercials every third minute on television… there are people who don’t watch TV, you know?! And how can Subway ("Eat Our Healthy** Fast Food! **- Provided you don’t order mayo, meat, or bread with your sandwich"), Nike ("These Shoes Will Turn You into a Star Basketball Player!… Success sold separately with trade of soul"), or Ikea ("From Åarskop to Zörpalæg, If You’ve Got a Piece of Furniture We’ve Got A Wacky Name For It!") rule the world, er, I mean sell stuff, if they don’t reach everyone with their smarmy campaigns? As subtlety doesn’t exactly seem to be their bag, it’s not a rare occurance when these giants of industry swing their subliminal hammer a little too hard in the aforementioned medium and land themselves knee-deep in our 6th AMA category dedicated to Most Blatant Product Placement.

We left it to you, the faithful MRFH reader to pick out those most egregious examples from a selection of eleven: from Fierce Creatures to the Return of the Killer Tomatoes; Josie and the Pussycats to Demolition Man; Galaxy Quest to Adventures in Babysitting; Happy Gilmore to Ghostbusters; Repo Man to Wayne’s World.

And now to the results! Can I have a drumroll, please… Huh? Why not?! Whadya mean it’s clichéd and outdated?! Oh well, here we go…

Of those who voted, not a one of ya remembered to buy your PPK assault rifles as a result of watching Dr. No (0%). Heck, I bet you didn’t even notice that Dr. No wasn’t mentioned in my little overview of the choices, now did you? I thought not. It was a fierce battle for third between cats and dogs when Rachel Lee Cook and her band of ironically advertising kitties in Josie and the Pussycats squared off against Sly Stalone and the Taco Bell chihuahua in Demolition Man (both scored 14.2% of the votes). Swinging into second with an oversized submarine sandwich (14.8%), Adam Sandler and the root of all evil – the sandwich artist – made Happy Gilmore an advertising tribute to Subway. Delivering the funny with purposeful blatancy while forerunning SNL’s jump to the big screen,Wayne’s World swept the majority vote with their hammy parody of product placement in films with a whopping 22.2%. What to conclude from this? Product placement makes us wanna hurl, dude….party on, excellent!

Final Tally
1. Product Placement Satire Scene, Wayne's World (22.2% of votes)
2. Subway, Happy Gilmore (14.8%)
3. Target and 72 other companies/products, Josie & the Pussycats; Taco Bell, Demolition Man (tied at 14.2%)
Dead Last: PPK, Dr. No (0%)

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